Retailer of lifestyle goods, Anthropologie, has partnered with regenerative agricultural group Kiss the Ground to support environmental efforts. This collaboration kicks off during Earth Month as part of Anthropologie's ongoing commitment to nonprofit organizations and environmental causes.

As part of the alliance, Anthropologie has pledged to donate $100,000 annually to Kiss the Ground. Throughout April, shoppers will also have the chance to contribute to the cause through in-store donations. By becoming a Kiss the Ground 10K Acreage Partner, Anthropologie aims to support the conversion of 10,000 acres of land to regenerative agriculture.

In addition to financial support, Anthropologie will collaborate with Terrain, a landscape brand, to organize in-store workshops, events, and volunteer opportunities. These initiatives aim to engage both staff and consumers in environmental education and action.

Elizabeth Preis, Anthropologie Group's global chief marketing officer, expressed admiration for Kiss the Ground's work, emphasizing the importance of inspiring people to participate in the regenerative movement.