Alexium International, a leading developer of chemical solutions headquartered in Perth, Western Australia, with operations in Greer, South Carolina enters into an agreement with distribution partner iTextiles a leading textiles trading company based in Pakistan for sales and marketing of Alexium’s environmentally friendly fire retardant (FR) chemical products in Europe.

Mark Valdario, Deputy Vice President of Sales and Special Projects for Alexium, will be travelling this month to meet with the iTextiles team. Mark will be discussing issues such as co-branding and marketing between the two companies.

Mujeeb Khan, President and CEO of iTextiles said that they are excited to participate and work directly with Alexium to help push through eco- friendly technologies to multiple markets to meet the ever expanding European demand.

iTextiles represents premium textile products from international companies like Lycra (Invista – USA), Protex (Kaneka Corp – Japan), Silvadur (Dow Chemicals – USA), Alexium (Alexium International – USA), Lurex (The Lurex Company – UK), Aramid Fibers and Yarns, AP Xpress (garment accessories), and more.

The two senior sales representatives, Dalia Silvia Benefatto and Federica Albiero, who are based in Italy, will formally commence work in three countries, Italy, Germany and the Czech Republic, initially addressing six customers, who have expressed a desire for both iTextiles textile products and Alexium FR formulations as a whole product solution.

Both Dalia and Federica, have a combined 38 years experience representing major companies such as Invista, Dow and Freshtex in Europe, will be dedicated to sales and marketing of Alexium’s FR formulations.

Due to a successful marketing campaign at Techtextil, a leading international trade fair for technical textiles and nonwovens that took place in Frankfurt, Germany, earlier this year, Alexium’s rollout into the European market has been accelerated in order to meet the customer-specific needs. These initial sales opportunities are in the automotive, work-wear and military fabrics markets.

Nicholas Clark, CEO and Executive Director of Alexium International is delighted to announce their new partnership with iTextiles, which will drive their sales in the European marketplace.