AGI Denim x Huue
AGI Denim, a denim manufacturer based in Pakistan, has partnered with the sustainable indigo dye startup, Huue. Huue’s technology, Huue Indigo, uses microbial processes to create bio-based indigo, which is a more sustainable way to dye denim and jeans. This sustainable indigo is less polluting and does not contain toxic ingredients found in traditional indigo dye.
Huue’s technology creates a bio-identical match to traditional petrochemical indigo, making it compatible with existing denim industry equipment. AGI Denim plans to bring denim made with this eco-friendlier indigo to market quickly to showcase its sustainability benefits.
Scaling a bio-based product like Huue’s sustainable indigo can be challenging, but the company has worked to ensure its product meets the same performance criteria as traditional indigo, so brands and manufacturers don’t have to make trade-offs in terms of performance when choosing sustainability.
AGI Denim has already used Huue Indigo in its TOMORROWLAND collaboration with Jonathan Cheung, marking the company’s 30th anniversary. This partnership between AGI Denim and Huue offers a promising step toward more sustainable denim production in the fashion industry.
Audi is unveiling the first-ever adidas x Audi Revolut F1 Team apparel collection to build a global fan community that…
Studio Eva de Laat’s latest report, STUDIO WORK // VOL 1, examines how the use of unconventional materials is guiding…
Circ has broadened its Fibre Club programme by adding a new group of brand and supply chain partners to strengthen…
New Balance has revealed its newest lifestyle sneaker, the ABZORB 1890. The bold new model combines the brand’s classic design…
Scientists have developed a smart textile vest capable of monitoring body temperature and identifying early signs of hypothermia in elderly…
CreateMe Technologies has partnered with Untuckit to launch its first commercially available digitally bonded men’s T-shirt with a brand partner.