Advance Denim, Grace collaborate on sustainable denim collection

Advance Denim, Grace, and CIRCULOSE® have partnered to improve sustainability in the denim industry. The collaboration is a big step, with Advance Denim being the pioneer in launching a denim collection featuring Gracell® x CIRCULOSE® viscose. This collection will be unveiled at Kingpins Amsterdam soon.

Gracell® and CIRCULOSE® have combined efforts to create a fabric blend called Gracell® x CIRCULOSE®. This blend uses 50% CIRCULOSE® pulp, and it is a significant move in making denim production more sustainable. Advance Denim is the first to use this blend in their new denim collection.

CIRCULOSE® is a special kind of pulp created by Renewcell, made entirely from recycled textiles. Gracell® is a strong viscose made by Yibin Grace. Two fabrics have been crafted from this blend of cotton and Gracell® x CIRCULOSE® viscose, offering soft comfort stretch and performance stretch options.

The collaboration builds upon Grace’s recent success in trialing viscose staple fiber made with a 50% blend of CIRCULOSE® pulp. Advance Denim is deeply committed to sustainability, aiming to use over 90% of “green” fibers in their product line by 2023. They focus on eco-friendly practices, including water conservation, energy reduction, and waste minimization.

Patrik Lundström, CEO of Renewcell, appreciates the pace at which this partnership has progressed, showing a shared commitment to sustainability. Amy Wang, General Manager of Advance Denim, expresses excitement about the partnership and the innovative fiber it brings to the market.

As leaders in promoting textile sustainability, Advance Denim, Grace, and CIRCULOSE® continue to work together to create circular fashion solutions. Advance Denim’s new sustainable capsule collection will be presented at Kingpins Amsterdam, showcasing their dedication to a more sustainable denim industry.