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Adidas launches first commercial product made of Spinnova®

YarnsandFibers News Bureau 2022-07-17 19:29:00 – Finland

The Adidas TERREX HS1 hoodie will be available in stores four months after the company announced its first product made of SPINNOVA®. The mid-layer hiking hoodie is created in part using Spinnova technology, with at least 30% of the fabric made from wood-based SPINNOVA® fiber. The hoodie will be available online and at select retail shops beginning July 15th.

The unisex mid-layer is multifunctional: it works on the trails and folds up into its hood for convenient storage or even as a travel cushion, and it was created to accommodate a wide range of sizes, genders, and shapes. The Adidas TERREX HS1 complements the natural hue of the cloth. Because no dying or bleaching is used, this procedure consumes less water than the standard dyeing process.

Spinnova's Co-Founder and CEO Janne Poranen said that the Adidas TERREX HS1 hoodie epitomizes their goal of assisting forward-thinking partners like Adidas in bringing diverse products to market that don't sacrifice performance. They're pleased to see how customers respond to their first commercial product with Adidas TERREX and look forward to maintaining their strong collaboration with Adidas.

Carla Murphy, General Manager of Adidas TERREX, said that they're thrilled to collaborate with Spinnova on the Adidas TERREX HS1 hoodie, a collaboration that demonstrates progress and a product designed for the customer without sacrificing performance or aesthetic. They are taking a step further in their drive to build the future in harmony with the environment by working together.

Spinnova's first commercial-scale production in Finland is planned to be finished by the end of this year. Spinnova, in collaboration with its investor and joint venture partner Suzano, plans to develop its worldwide production to one million tonnes of sustainable fiber annually over the next 10-12 years, offering global fashion designers and retailers flexible and sustainable fiber at scale.

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