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brand consciousness
2022-04-04 03:01:27
US silk brand LilySilk launches a new Zero Waste Movement
Lilysilk, the world's leading silk brand based in the US, has launched its zero waste movement to raise awareness of textile waste and encourage the fashion industry to look for greener
2014-12-26 12:15:00
Kids apparel market in India poised for significant growth
Kids apparel market in India to witness growth from the current level of Rs 72,000 crore to Rs 95,000 crore by 2016, according to a study conducted by industry body Assocham. It shows that the
2024-04-22 16:24:24
Latin Quarters introduces first eco-friendly fashion capsule
Latin Quarters, a leading premium women’s fashion brand in India, has announced the launch of its first eco-friendly capsule collection, 'Revive.' This collection, inspired by Mother Earth,
2024-02-14 16:47:18
Nuearth, Chopard to launch initiative to reduce carbon footprint
Nuearth, in collaboration with luxury brand Chopard, is launching an initiative ‘Fashioning The Future' to reduce the carbon footprint generated by the fashion industry. It will do so by employing
2023-07-28 17:31:57
Able Made partners with Burberry
Able Made, a soccer-inspired, climate conscious lifestyle brand, has announced its exciting partnership with the iconic British luxury fashion house, Burberry. This interesting collaboration has
2023-07-26 18:13:20
Ecokash, the first sustainable apparel line in Kashmir
Insha Mir, an entrepreneur in Srinagar, Kashmir, has launched the state's first sustainable apparel line, Ecokash, and also plans to revive the centuries-old crafts of the region. Ecokash,
2022-07-28 17:42:43
Anthropologie collaborates with Cotton Incorporated’s Blue Jeans Go Green™ Program
Anthropologie is thrilled to announce a partnership with Cotton Incorporated's Blue Jeans Go Greenâ„¢ program, a pioneer in denim recycling. Customers are asked to send in their pre-loved denim to
2022-03-15 14:43:39
Soorty partners with Left Hand Twill to develop world’s first digital vintage collection
Soorty, Pakistan's largest vertically integrated denim business, has launched Own Your Denim Collection, in collaboration with Solomon Russel, Founder of Left Hand Twill, a firm formed on a goal to
2021-06-14 13:17:49
At the G7 Summit, Stella McCartney made an impassioned plea for fashion sustainability
Stella McCartney has launched her most sustainable collection ever, following her trip to the G7 to push world leaders on incentivizing sustainable enterprises. She has launched the "Our time has
2021-04-27 12:53:39
Farfetch releases its first annual report on conscious luxury trends
According to Farfetch's first annual Conscious Luxury Trends Study, which looked into how luxury shoppers are buying more responsibly, customer consciousness is driving change. The report shows that
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