Swedish fashion technology company Gryning has launched an AI-powered circular fashion platform aimed at reducing overproduction and fixing inefficiencies in the fashion supply chain.

At the core of this system is Gryning’s own operating system, Gryning PRODUCE. This system directly connects customer orders with production centers and logistics partners located in Hungary, Portugal, Lithuania, Sweden, and Spain.

The new platform includes several tools to help make fashion production faster and more efficient. Gryning CREATE is an AI-supported design tool that helps brands develop new products quickly and speed up collection creation. Gryning STUDIO acts as an AI-powered content tool that can create campaign photos and videos within minutes for marketing and editorial use.

By digitally connecting every stage of production, Gryning aims to support real-time, demand-driven manufacturing and reduce dependence on large bulk production that often leads to extra stock. The platform is open to brands and creators, allowing them to connect directly to Gryning’s on-demand system and use its shared material base for transparent, large-scale European production.