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Fabrics produced by Japanese manufacturers gets overseas attention

Related Keywords: instead of relying on trading firms, Japanese fabrics increasingly appearing in the collections of high end overseas brands, Japanese textile manufacturers, market their fabrics overseas, new face on the fashion scene, taken the initiative to promote their products themselves

Japanese textile manufacturers have taken the initiative to promote their products themselves instead of relying on trading firms to market their fabrics overseas. Hence Japanese fabrics are increasingly appearing in the collections of high-end overseas brands and a new face on the fashion scene.

Japanese manufacturers promoted the quality of their textiles to attendees at the recent Autumn and Winter 2017-2018 New York Fashion Week, a number of brands featured Japanese fabrics.

Luxury brands make use denim as soft, flexible types

Related Keywords: advanced technologies, attracting Western luxury brand, Japanese denim, Japanese textile manufacturers, new role in spring and summer fashion scene, represents Cool Japan, soft and flexible denim

Today Japanese denim has become a product that represents Cool Japan and attracting the attention of Western luxury brands as Denim is breaking away from its casual image to play a new role in this spring and summer’s fashion scene. Its popularity bolstered in part by the advanced technologies of Japanese textile manufacturers, who have turned out such products as soft, flexible denim.

Denim abounds at the stores of these elite brands right now, and has been the subject of many feature stories in fashion magazines this spring.

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