Wrangler, Mini Rodini partner to develop kids capsule collection

Wrangler, an American denim brand, has collaborated with Mini Rodini, a Swedish children’s wear brand to develop a limited edition capsule collection for kids.

The collection features a mix of Mini Rodini’s signature Peace Dove print and Wrangler’s classic styles made of 100 % GOTS-certified cotton.

This capsule collection will offer denim and jersey styles apparels which includes jackets, vests and jeans along with sweater sets, tees, dresses, baby onesies and underwear. It will prominently show Wrangler’s ‘W’ stitching.

“We wanted to combine our expertise in denim with Mini Rodini’s playful designs for children’s clothing. It was very important to maintain both brands’ commitment to sustainability,” said Vivian Rivetti, vice president of global design at Wrangler. “As a true Wrangler fan, Cassandra influenced the collection by creating the dove print, designing the collection, shooting the lookbook and campaign images and writing the campaign film story,” she added.

“I was longing for classic, durable styles when I designed this collection. We definitely wanted to use the traditional silhouettes of Wrangler,” said Founder of Mini Rodini, Cassandra Rhodin.