West Elm to feature the collection at it’s stores

To celebrate the launch, West Elm will feature the collection at its stores in the U.S., Canada and Puerto Rico on Jan. 17 from 6:30-8:00 p.m. during its free, weekly Design Crew Workshop. Design Crew experts will share tips on choosing the best towel, creating the ultimate spa bath and styling a bed and bathroom.

The Water Street assortment encompasses 140 products available online and at West Elm’s stores in the U.S., Canada, UK and Australia. Merchandise ranges in price from $5 to $199. The collection includes: 100% GOTS-certified organic cotton towels priced from $5 to $95; Organic cotton shower curtains and bath mats that are Oeko-Tex certified and priced from $19 to $59; An organic cotton robe priced at $69 and available for monogramming; Countertop bath accessories priced from $9 to $99; Mid-Century hardware and lighting priced from $14 to $199; Bath soaps, lotions and slippers priced from $9 to $22. “The Water Street collection extends our modern, sustainable designs to every room of the home, making us a compelling and accessible destination for our customers as they build their homes and registries,” said Catherine Schwartz, senior VP of merchandising at West Elm.

West Elm has launched a comprehensive collection of bath products under a new house brand.