TrusTrace unveils AI upgrade for streamlined operations

TrusTrace, based in Stockholm, Sweden, has released a significant AI-driven enhancement to its supply chain traceability and compliance platform, making it simpler for brands and manufacturers of any size to gather, centralize, and analyze data reliably.

The new TrusTrace platform integrates data from suppliers, brands, and third parties using advanced AI. This unified approach boosts data accuracy and depth of insight, giving companies the confidence to act on fully validated information rather than on incomplete or flawed data. A central data hub lets users store information once and repurpose it across different business objectives, greatly improving operational efficiency.

“In today’s strict regulatory and market environment, having access to precise, real-time sustainability data should be standard,” said Shameek Ghosh, CEO of TrusTrace. “Our AI-enhanced data hub shifts companies from reactive problem-solving to proactive, impact-focused strategies—the future of resilient business.”

“By bringing TrusTrace into our Optica suite, we’re giving brands the tools to map their supply chains, verify raw materials, and confidently meet changing regulations,” said Kenny Liu, Vice President and General Manager at Avery Dennison. “This transparency supports smarter sourcing and drives real impact throughout the supply chain.”