Trident adds French brand, Elle Décor to its portfolio

Trident Limited, a textile firm has collaborated in a licensing agreement with France-based Lagardère Active Group to launch an exclusive range of home textiles under the French brand, ELLE DECOR in the Indian market.

ELLE DECOR is an international brand with French roots, with its products being sold in over 80 countries worldwide. The ELLE DECOR collection has been launched in India with a premium range of bed and bath linen under various collections such as the ‘Naive Expressionist’ and ‘Elladro’ for bed linen, and ‘Elegance’, ‘Luminax’ and ‘Finesse’ for the bath collection,” the company said in a release.

Abhishek Gupta, chief executive, Trident Group said that they are excited to work with the ELLE DECOR team and to add this prestigious French brand to their portfolio. The launch of this brand furthers their goal of offering Indian consumers unique and high quality products at great prices.

Gupta added that Trident is looking at strengthening its portfolio in the premium segment of the bed and bath linen categories with the launch of the ELLE DECOR brand. These products will be available across India through leading retail chains and home furnishing stores.

Lagardère Active Enterprises EMEA & India, Deputy Director, Camille Thelu, said that India is a fast growing market and they are excited to work with the Trident Group for their foray and they will gradually expand their offering to include the complete range of home decor and furnishings in the Indian market.

ELLE, is the world’s largest selling fashion magazine and their collection was recently launched by Trident at HGH India in Mumbai.