Triarchy, Amber Valletta launch plastic-free stretch denim campaign

Triarchy, a Los Angeles-based family-owned denim brand, has teamed up with supermodel and climate advocate Amber Valletta to promote its exclusive Plastic-Free Stretch Denim collection. Valletta, known for her commitment to sustainable fashion, selected her favorite pieces for “The Amber Valletta Edit,” which debuted exclusively on Triarchy’s website this Tuesday.

Triarchy’s fabric innovation replaces traditional synthetic elastics with natural rubber, eliminating petroleum-based materials to create a biodegradable denim that breaks down within two years under optimal conditions. This stands in stark contrast to conventional denim, which can take up to 200 years to degrade.

By using a blend of organic cotton and 2 percent natural rubber, Triarchy offers a stretch and comfort level familiar to customers without the environmental impact of micro-plastics. As part of their sustainability commitment, the brand holds the exclusive rights to this plastic-free fabric in North America until 2025.

Amber Valletta emphasized the significance of this collaboration, stating that the campaign aims to raise awareness of the environmental consequences of traditional denim production. “Triarchy is revolutionizing stretch denim by eliminating crude oil-based materials,” Valletta said. The brand has prioritized transparency by including detailed fabric information on garment hangtags and embedding QR codes in each piece. Triarchy’s co-founder, Mark Taubenfligel, described the initiative as a major milestone, reflecting their dedication to a more responsible denim industry.