ThredUp collaborates with Frame to join the circular economy

ThredUp has come out with an interesting offer for denim users who want to shed away their excess apparel. They have collaborated with a premium denim brand Frame and have announced a trading opportunity to their shoppers encouraging to exchange their gently own clothing for Free shopping credits.

With the high rise in E-commerce, shoppers have requested for online trade of Frame x ThredUp UpCycle Kit. Once the consumer fills a box of clothing they wish to donate then can attach a shipping label provided by ThreadUp and drop it off at a local USPS or FedEx office.

The program seems to have already brought in success with over a hundred kits requested from the resale platform. The main aim of the program is to promote a circular economy. According to ThredUp’s claims when consumers resell even one article of clothing they have managed to extend its life by an average of two years and reduce its footprint by 82%.

The same cash out promotion is offered to ThredUp’s various partners which include Banana Republic, Gap, Abercrombie & Fitch and Reformation. TheadUp through its collaboration with Frame will gain access to work with a Brooklyn-based designer Daniel Silverstein (a.k.a. Zero Waste Daniel) to design a zero-waste collection extracted from secondhand garments and other castoff textiles.

The COVID-19 pandemic has forced fashion resale and consignment into the spotlight despite these models have gained popularity over the years. ThredUp experienced a rise in users in the month of April when the majority of people throughout the United States were under lockdown and this led to many household activities such as wardrobe simplification. The resale platform’s reports show how the customers order 6.5 times as many donation clean-out kits when compared to the previous months.