high tech fashion
Jessica Kelly brings with her a tech startup for sustainable fashion ‘THR3EFOLD’.
THR3EFOLD was established in New York in 2016. It helps fashion brands to connect with ethical factories to follow ethical and sustainable practices. She mentions that a lot of companies don’t know the appropriate training and resources to maintain sustainability and ethical standards, so with THR3EFOLD they have tried to put together all knowledge, resources and connections everything at one place for everybody’s convenience. Kelly wants to bring a lot of changes to THR3EFOLD and go beyond what has already been set up so far. Being in New York, dealing in public relations and fashion marketing, she moved to Zimbabwe to gain a whole kind of a different experience of the fashion industry. She mentioned, what she witnessed there gave her more motivation to design something which can provide the workers in the fashion industry more ethical and sustainable employment. The employment rate in the fashion sector is really high in the developing countries and is most of the time very exploitative as well. She also visited India in 2016 and met the workers of a factory who were the women rescued from sex trafficking. These factories are meeting the labor standards and are doing well ethically but often have a bad digital shape with makes it difficult for the companies in the US to approach them and practice ethical fashion. So after returning to the states, she managed to build a platform where she enlisted all the ethically certified factories around the world. Now, she has also launched an accelerator program of THR3EFOLD “coaching club” which provides the fashion startups with the appropriate tools and knowledge that they need to start and grow their brands. She also adds it’s been a fortune that they are able to perform really well and help the companies to connect and sustain in these difficult times.
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