Tarsus to develop Hometex acquisition into Internationalise trade show

Tarsus Asia, a division of the Tarsus Group, an international business-to-business media group with interests in exhibitions, conference, publishing and online media has announced its plans to develop its recent acquisition, Hometex Home Textiles Fair in Shenzhen, into a more internationalised trade show.

Launched in 1997, Hometex takes place bi-annually in the spring and autumn each year in Shenzhen, China. The 2016 spring edition, the larger of the two events, occupies all of the available venue capacity, approximately 106,000m2 (2016) of gross space. There is a currently a waiting list for the spring event.

Tarsus Asia aims to increase overseas participation in Hometex, by leveraging the company’s existing portfolio in Turkey and Indonesia to bring new buyers and suppliers to Shenzhen.

Tarsus will promote and further develop the Shenzhen Design Week by hosting a guest country to encourage additional international collaboration.

A dual language digital offering will also be launched to complement Hometex to facilitate access to exhibitors and their products all year round.

Douglas Emslie, Tarsus group managing director, said that they strongly believe there is enormous potential for their exhibitors and partners to increase their profitability by strengthening existing ties and create new ones in the international market.

Hometex is the dominant home textile event in China and they will work closely with their housewares and home interiors events in Istanbul and Jakarta to exploit the synergies between each of them to grow, broaden and internationalise the events.