Mass market retailer Target has today joined over 170 brands and apparel industry stakeholders by committing to the CanopyStyle initiative in a bid to ensure the use of ancient and endangered forest fibre is not found in its own viscose textile supply chain.
Target says it will “pursue, with a goal of achieving by (end of) 2020, viscose apparel garment supply chains that are free of ancient and endangered forests, endangered species and controversial sources.â€
The announcement comes on the ‘International Day of Forests’, where CanopyStyle has also chosen to launch its new #Irreplaceable campaign to throw a spotlight on the importance of the preservation of these forests with respect to biodiversity and local communities that rely on them for their livelihoods.
The #Irreplaceable campaign is being supported by over a dozen partner brands including Esprit, Gap, H&M, ASOS, Zalando and C&A China and comes at a time when some brands are turning towards tree-sourced cellulose and away from traditional synthetic fibres due to the microplastic problem.
But as CanopyStyle points out, if there is a big shift towards this type of sourcing: “Where will all these trees come from?â€
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