SuperCircle to expand AI-based waste management platform

SuperCircle, a New York-based technology platform focused on textile waste management, has raised US $24 million in Series A funding. The investment will support the scaling of its artificial intelligence-driven solution that helps retailers manage textiles at the end of their life, according to industry sources.

The funding round was led by venture capital firm Foundry, with support from BBG Ventures, Renewal Funds, and Elemental Impact. The raised capital will be used to further develop SuperCircle’s end-to-end platform, strengthen supply-chain integrations, expand processing and reverse-logistics operations, improve data systems for compliance reporting, and enable faster onboarding of large retail clients.

SuperCircle’s platform allows brands and retailers, including J.Crew, Guess, and Reformation, to turn textile waste into a traceable and revenue-generating resource. This includes unsold products, returned items, excess inventory, and fabric waste. The system also helps companies meet Extended Producer Responsibility requirements. By combining digital infrastructure with AI-based sorting technology, the platform identifies the most sustainable and profitable next use for each textile item.

Chloe Songer, Chief Executive Officer and co-founder of SuperCircle, said the company was created to offer retailers a scalable and financially practical way to manage textiles at the end of their life cycle. She added that the platform helps reduce losses across the supply chain caused by excess stock, damaged goods, and returns.

Jaclyn Hester, partner at Foundry, said the platform is setting a new benchmark for waste management systems in the industry. She noted that it gives retailers greater visibility and control over end-of-life textiles while supporting regulatory compliance and delivering clear financial benefits.