Spanx launches activewear with wellness brand Bala

Spanx, a well-known women’s lifestyle brand famous for its shapewear, has introduced its first-ever activewear collaboration with popular wellness brand Bala.

The special edition ‘Spanx x Bala’ collection blends style with practicality. It includes four of Bala’s most-loved products, which have been specially designed to match the upcoming fall collection of Spanx activewear.

Katie Weeks, Vice President of Brand Marketing at Spanx, shared, “We’re very excited to launch our first activewear partnership with Bala. This collaboration brings together two strong brands, both started by women, that are reshaping their industries with fresh energy and unique products.

The collection includes Bala Bands, 2-lb Bala Bangles, No-Slip High Socks, and The Wavy Mat in seasonal colours, Plum Berry and Orchid Ash. Natalie Holloway, co-founder of Bala, added, “This collection is about showing up for yourself, feeling strong, looking stylish, and being proud of who you are. We’re excited to launch four custom products with Spanx that truly represent both of our brands, built on innovation and focused on making women feel confident.”