Russian Industry Ministry to support Zara speed up localization

Russian Ministry of Industry to help Zara Spanish retailer accelerate localization of production in Russia. They have also agreed to set up a project team in cooperation with Zara employees.

Deputy Minister Viktor Evtukhov at the meeting in the ministry said that they will help in finding reliable Russian partners, which will make possible to perform accelerated localization of production for items represented in Zara chain in Russia,

Proactive negotiations with Russian companies regarding the opportunity to place retailer’s orders started last year, the deputy minister said.

Large-scale contracts have already been made with Russia’s TDL Textile on home textile; pre-contract negotiations with one of the largest Russian clothes producers are underway, Evtukhov said.

Furthermore, an opportunity to produce Zara stock keeping units particularly for Russia “subject to traditions, taste preferences, climatic specificities and growing confidence of buyers in goods produced in the country was also discussed at the meeting.