Rupa Group acquires exclusive license agreement with Fruit of the Loom Inc

Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited has acquired an exclusive license from Fruit of the Loom, INC., to manufacture, distribute, advertise and sell innerwear and outwear products for men, boys, women, girls and toddlers in India, under their brand name.

Rupa and Company’s subsidiary has entered into a license agreement for the same with Fruit of the Loom, INC. headquartered in Kentucky, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company).

Siddhant Agarwal, vice president, project and acquisition, Rupa and Company Limited said that they are gearing up for rapid expansion and brand licensing is a huge opportunity for them. They would like to leverage this infrastructure and bring several new brands and styles to India, enriching customers’ lives through comfort, performance and fun.

Fruit of the Loom is the second international brand, which will be produced and marketed in India by the Rupa Group after FCUK.

Targeting to position Fruit of the Loom as a premium brand, their products would be available in 30,000 outlets over the next 5 years.

Recent Posts

Textiles Ministry signs MoUs to strengthen textile data systems

The Union Ministry of Textiles on Thursday signed MoUs with 15 States to create a strong operational framework for improving…

7 mins ago

Heartland to expand use of hemp fabrics

Heartland has announced the launch of a new textile business unit in India to increase the use of hemp fabric…

11 mins ago

Saudi Fashion Commission develops bio-textile from Red Sea algae

The Saudi Fashion Commission has announced the development of a bio-textile made from marine algae collected from the Red Sea…

14 mins ago

CFDA launches programs supporting U.S. fashion manufacturing

The Council of Fashion Designers of America (CFDA) has announced two new initiatives aimed at strengthening fashion manufacturing in the…

1 day ago

Next Level Apparel joins U.S. Cotton Trust Protocol for responsible sourcing

The U.S. Cotton Trust Protocol has announced that Next Level Apparel, a supplier of blank apparel, has joined the program…

1 day ago

Harper Hygienics launches fully biodegradable baby wipes

Harper Hygienics has launched Kindii Water Care, a new range of baby wipes developed to suit the needs of very…

1 day ago