Retailer Frank And Oak shifts to responsible product assortment

Canadian-based, purpose-driven retailer Frank And Oak announced its shift to a 100% responsible product assortment. The brand’s whole product line now either uses low-impact, cruelty-free, organic, biodegradable, or recycled fibers, or the items are made using cutting-edge manufacturing techniques and technology. In addition to this commitment, the company has unveiled its 2023 Brand Progress Report, which details its advancements in the fields of material science, circular design, ethical production, improved transparency, carbon-neutral delivery, and charitable giving.

Frank And Oak create goods in line with its objective to consciously lessen the environmental effect and promote circularity. All Frank And Oak goods will start using materials and/or production techniques that are less harmful to the environment than conventional ones in 2023. This includes significant steps like removing virgin polyester from all items, making sure that all buttons and labels are now made of recycled materials, and creating all denim designs that are easier to recycle.

Frank And Oak have prioritized mono-fibre and bi-fibre fabrications in order to produce goods for a circular economy because they are simpler to recycle than multi-fibre fabrications, which now make up less than 30% of their collection. Nowadays, all of Frank And Oak’s denim is 100% Circular denimTM. This indicates that each pair is produced with environmentally friendly materials, recovered fibers, and no rivets. In order to advance this mission, the company entered into a relationship with Blue Jeans Go Green™ in March 2022, collecting denim in all of its retail locations for recycling and repurposing. Donated denim is recycled and given a second life as new components and goods, including thermal insulation and pet bed inserts.

Dustin Jones, CEO of Frank And Oak, said that as a modern lifestyle brand, thir role in supporting a more sustainable fashion industry is long-term, and they are committed to retaining a leadership position in furthering this cause. Their current objective is to provide high-quality, appealing clothing that their clients adore wearing while using the most environmentally friendly materials and manufacturing techniques.

The design teams’ attempts to use more environmentally friendly materials and procedures are one of Frank And Oak’s key differentiators. The company has so far been a leader in the usage of distinctive sustainable fibers such traceable Yak Wool, Seawool®, SeaCell™, and Kapok.