Putthanatham RGM units working out new designs and marketing techniques to stay competitive

Manufacturing readymade garment units of Putthanatham village in Manapparai Taluk in Tiruchirappalli District of Tamil Nadu have been coming up with new designs and marketing techniques to stay relevant in the market against the stiff competition The new design initiative covers materials both for men and women.

The village till a few decades ago had more than 100 tailors working on any given day.

Apart from producing readymade garments based on the suggestions from their in-house designers, they also produce bulk goods, particularly uniforms for students of educational institutions.

Abdul Razak, a tailor said that they keep a close watch on the change in taste and needs of customers and keep introducing new designs. He has been catering to the customers from Tiruchi and adjoining districts.

Each tailoring unit has about four of five tailors who work all through the year. They work even on Sundays to cater to the customers who place bulk orders. Each tailoring unit also has a showroom where customers can purchase garments of their choice.

The readymade garment manufacturing industry has been gaining good patronage these days, as most people find tailoring charges unaffordable.

In fact few of the village’s residents are run textile showrooms at various towns in the central region through these shops they are able to keep track of the consumers’ changing preferences.