PUMA upscales RE:FIBRE recycling innovation

Global sports company PUMA has significantly scaled up its textile-to-textile recycling innovation, RE:FIBRE, to produce replica football jerseys. Starting from the 24/25 season, these jerseys, featuring 35 clubs and including those for the Euro and Copa América tournaments, will be made from a minimum of 75% recycled textile waste and other waste materials.

Building on the 46,000 RE:FIBRE jerseys produced in 2023, PUMA aims to reduce textile waste and decrease reliance on plastic bottles for recycled polyester products. The company is exploring diversified recycling methods, including thermo-mechanical and chemical recycling techniques, to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important, and RE:FIBRE is central to that.”

Recent Posts

HKRITA develops temperature intelligent clothing

HKRITA has developed an intelligent clothing system that can automatically adjust its thermal insulation according to changes in temperature.

7 hours ago

John Smedley, Wales Bonner launch knitwear collection

British knitwear manufacturer John Smedley and London-based fashion label Wales Bonner have released their second co-branded collection for Autumn/Winter 2026.

7 hours ago

ReFiber launches nationwide campaign for unused garments in India

ReFiber has launched a campaign to collect unused clothes from consumers and help address the growing problem of post-consumer textile…

7 hours ago

Peak Performance introduces functional activewear collection

Swedish outdoor brand Peak Performance has introduced its new Treeline shell collection, designed for people who enjoy outdoor activities throughout…

1 day ago

Xtep launches shoes with advanced carbon fiber technology

Xtep has launched its new flagship marathon running shoe range, the 160X 8.0 Ultra, featuring a high-end GT1200 carbon sole…

1 day ago

NUS researchers convert carbon fibers into aerogels

Researchers at National University of Singapore have developed a method to transform difficult-to-recycle carbon fibre and epoxy composite waste into…

1 day ago