PUMA introduces sustainable National Team Kits

PUMA has revealed its 2024 National Team Home and Away kits, featuring unique designs that honor the heritage of each country. The Authentic version uses PUMA’s ULTRAWEAVE technology, while the Replica jerseys utilize PUMA’s RE:FIBRE recycling technology.

The RE:FIBRE process aims to tackle textile waste by recycling polyester materials into new textiles. This method ensures that the recycled material can be used repeatedly without losing quality, offering a long-term solution for recycling polyester waste.

PUMA is committed to sustainability through its RE:FIBRE program, which seeks to reduce reliance on clear plastic bottles as the main source of recycled polyester in garments. This process allows for the recycling of polyester materials from various sources, including factory offcuts, faulty goods, and pre-loved clothes, enabling the creation of new garments in any desired color.

As part of its sustainability efforts, PUMA will introduce the RE:FIBRE initiative to its Club Replica jerseys for the 2024/25 season. This initiative will encompass 35 clubs and over three million garments, promoting a more circular and sustainable approach to producing football jerseys.

Nora-Sophie Lehmer, Senior Product Line Manager Teamsport Apparel Excellence, expressed excitement about the launch of the new National team kits made from RE:FIBRE. Additionally, PUMA’s Club Replica jerseys for the upcoming season will also utilize the RE:FIBRE initiative, furthering the company’s sustainability goals.