Primark launches shapewear collection with Lycra technology

Primark has expanded its women’s shapewear range with the launch of a new collection developed in collaboration with The Lycra Company. The new collection is made using microfibre fabrics, seamless construction, and lightweight control panels that provide shaping, smoothing, and comfort. Designed to combine style with performance, the garments offer effective support under clothing while remaining comfortable for everyday wear.

The collection features Lycra Beauty and Lycra Adaptiv fibre technologies, both chosen to provide visible shaping while maintaining long-lasting comfort throughout the day. Lycra Beauty fabric is designed to deliver reliable shaping with a lightweight feel. It allows the garments to provide a smooth silhouette while remaining soft and comfortable from morning until night.

Lycra Adaptiv fibre is engineered to adjust to the wearer’s movements, offering a flexible fit that combines stretch, support, and comfort. The technology makes the garments easier to wear, more adaptable throughout the day, and supportive without feeling overly tight or restrictive.

“Shapewear today is about confidence, comfort, and versatility,” said Helen Latham, Senior Strategic Account Manager at The Lycra Company. She added that the new collection combines modern styling, affordable pricing, and trusted Lycra technologies to help more women find shapewear that delivers both comfort and performance.