Pakistan Sunsilk Fashion Week 2015 begins

The eighth edition of the Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week (PSFW) 2015 to begin on Saturday. The four-day fashion event will witness three distinct platforms within PSFW. Day one will be dedicated to showcasing by luxury/pret designers, while day two and four will feature eight early evening high-street brand shows, followed by late evening luxury/pret shows and four emerging designers showcasing the wave of change in the country’s style choices.

The third day will feature platform creations by textile houses as a step to highlight Pakistan’s textile prowess and high street fashion strength, which are of significatn to national and international fashion markets.

Saad Ali, CEO of Pakistan Fashion Design Council (PFDC) — the organizing body of the fashion gala – said that he is excited to further their “commitment to holistic fashion in Pakistan” with this edition.

All participating brands are Pakistani. PFDC are also giving three dedicated platforms and categories within PSFW to three distinct fashion tiers: high-street brands, textile mills and both mainstream/emerging luxury/pret designers, he said.

PFDC’s vision is the promotion of the business of fashion in Pakistan which is why they have worked hard to include, project and retail these three distinct categories. You can expect trends emerging in three distinct markets as a result of their PSFW 2015 showcases, added Ali.

To ease the business-to-business process, the organizers are also facilitating a way to determine each designer collections’ retail ability, its production timeliness, as well as whether a designer is able to have it in stores, and if so, when.

This year they have an entire schedule that shows when each designer will be available. In terms of show line up, one will see luxury/pret collections from designer names like Fahad Hussayn, HSY, Huma & Amir Adnan, Misha Lakhani, Muse, Nickie Nina, Nida Azwer Atelier, Republic by Omar Farooq, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Teena by Hina Butt, Zara Shahjahan and Zonia Anwaar.

The PFDC also introduces debut solo ramp showcases for designers Natasha Kamal and Syeda Amera with their luxury/pret collections, along with focus on young names, who will present their creations under Bank Alfalah Emerging Talent Showcase.

Expect a new and fresh take on both high street and luxury/pret from PSFW 2015, said Ali.

The high street shows will feature Hassan Riaz, BeechTree, Chinyere, Erum Khan, Generation, House of Arsalan Iqbal, Rayya Gilani and Shirin Hassan, highlighting contemporary affordable ready-to-wear apparel. The textile day will feature shows by brands like Alkaram Studio, Gul Ahmed, Harmony, House of Ittehad, Shubinak and Warda Prints.

The overall attempt is to “benefit the very trade and business of fashion”, says Sehyr Saigol, PFDC chairperson.

With the 12th iteration of their critically acclaimed fashion weeks, the PFDC is always working to streamline our pret-a -porter platform to make the PSFW experience more beneficial for all stakeholders in terms of show experience, exposure and ultimately, retail value. To that end, each year they look inward to find the best possible formats and categories.

When it comes to buyers, the forthcoming fashion week will focus more on “strengthening the capacity building and operational efficiency of the Pakistani retail fashion industry”.

The PSFW will conclude on April 21. The PSFW is help Pakistan fashion boom.