New Look partners with TrusTrace for enhanced supply chain transparency

UK fashion retailer New Look has teamed up with TrusTrace, a global SaaS company, to strengthen its commitment to sustainability. TrusTrace specializes in supply chain traceability and compliance data management, helping New Look enhance visibility across its supply chain.

TrusTrace’s platform will assist New Look in navigating its supply chain more effectively. The platform integrates with various systems, providing detailed insights into New Look’s supply chain. This partnership aligns with New Look’s ‘Kind to Our Core’ sustainability program, which focuses on reducing the carbon footprint and encouraging responsible sourcing.

Shameek Ghosh, CEO and co-founder of TrusTrace, emphasized the significant role their platform will play in achieving New Look’s sustainability goals. The open architecture of the platform allows integration with different stakeholders, ensuring granular insight into the supply chain.

New Look aims to reduce carbon emissions by 46% by 2031, following Science Based Targets aligned with the 1.5°C pathway. The retailer is the first major UK brand to partner with TrusTrace, a milestone in the platform’s mission to make global supply chains traceable, circular, and fair.

Sue Fairley, Head of Sustainability at New Look, highlighted the potential to deepen visibility up to Tier 4 suppliers, mitigating supply chain risks. The ‘Kind to Our Core’ program has shown progress, with an 18% reduction in Scope 1 and 2 emissions and a 22% decrease in Scope 3 purchased goods and services fiber product emissions.

Recent Posts

HKRITA develops temperature intelligent clothing

HKRITA has developed an intelligent clothing system that can automatically adjust its thermal insulation according to changes in temperature.

13 hours ago

John Smedley, Wales Bonner launch knitwear collection

British knitwear manufacturer John Smedley and London-based fashion label Wales Bonner have released their second co-branded collection for Autumn/Winter 2026.

13 hours ago

ReFiber launches nationwide campaign for unused garments in India

ReFiber has launched a campaign to collect unused clothes from consumers and help address the growing problem of post-consumer textile…

13 hours ago

Peak Performance introduces functional activewear collection

Swedish outdoor brand Peak Performance has introduced its new Treeline shell collection, designed for people who enjoy outdoor activities throughout…

2 days ago

Xtep launches shoes with advanced carbon fiber technology

Xtep has launched its new flagship marathon running shoe range, the 160X 8.0 Ultra, featuring a high-end GT1200 carbon sole…

2 days ago

NUS researchers convert carbon fibers into aerogels

Researchers at National University of Singapore have developed a method to transform difficult-to-recycle carbon fibre and epoxy composite waste into…

2 days ago