Swiss textile innovator HeiQ partners with Buff, a multifunctional headwear brand, on its new CoolNet UV+ fabric to stay dry and feel cool. For 25 years, Buff has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his cross-country motorcycle rides.
Just like the first product from Buff in 1991, the new CoolNet UV+ was developed to keep customers safe and cool from the sun’s dangerous UV rays. Today the fabric is a recycled performance polyester microfibre with HeiQ Smart Temp’s activated cooling technology to keep the wearer cool and comfortable. The fabric also includes UPF 50+ sun protection, offers a 4-way Ultra stretch weave and is 100% seamless for the perfect fit.
“With 25 years of improvements on our BUFF products, we are excited to partner with HeiQ on our CoolNet UV+ to allow our customers to Stay Dry and Feel Cool with this new line of multifunctional headwear,†said Marc Fitó, Innovation Manager at Original Buff.
HeiQ Smart Temp is an intelligent thermoregulation technology. Cooling is activated by rising body temperature and deactivated once cooling is complete. HeiQ Smart Temp is designed to keep the wearer cooler, dryer and more comfortable.
“HeiQ and Buff have a shared vision of quality and reliability in our products. With the new CoolNet UV+ fabric, we are pleased that our HeiQ Smart Temp technology will allow the consumer to Stay Dry and Feel Cool,†commented Christian von Uthmann, HeiQ’s Chief Sales Officer.
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