Myntra fashion e-tailer owned by Flipkart to promote the handloom industry have partnered with Textile Ministry to work directly with weavers. Myntra, along with some of its partner brands, will work on bringing artisans and their products online to provide them with access to new customers and opportunities.
Ananth Narayanan, CEO of Myntra and Jabong, said that they are delighted to be a part of an initiative that is engaged in preserving country’s rich textile and cultural traditions. They are also aiming to achieve a 10X growth in sales of handloom ethnic wear for women, over the next one year.
These products will retail on Myntra via a dedicated online store, creating a one-stop shop for handloom products.
So far, about 49 brands associated with Myntra includes names like W, Biba, Peter England, Raymond, Welspun, Chennai Silks, Metro and others have pledged to be a part of this initiative and source handloom products from the weaver community.
Myntra will also launch a new handloom brand during its upcoming annual Brand Summit, The Tech Threads, on November 2 in Bengaluru.
Triarchy has launched its first collection using WTRLSS digital dyeing technology, which can reduce water consumption in dyeing and finishing…
DNM Denim is introducing advanced finishing techniques and alternative fibre blends in its SS 28 collection, with a focus on…
Bcomp has partnered with vehicle manufacturer Polestar to incorporate its lightweight, bio-based materials into the Polestar 5 four-door electric grand…
Outerknown has expanded its Woolaroo collection for Fall 2026, introducing fleece garments made with MWool recycled wool from textile manufacturer…
Pontetorto has received the Performance Days Eco Award for its Fleece 6140/Biobased, a polyester microfleece incorporating wood-derived feedstock.
Researchers have investigated the chemical reactions involved in breaking down per- and polyfluoroalkyl substances using ultraviolet light and sulfite.