Myntra fashion e-tailer owned by Flipkart to promote the handloom industry have partnered with Textile Ministry to work directly with weavers. Myntra, along with some of its partner brands, will work on bringing artisans and their products online to provide them with access to new customers and opportunities.
Ananth Narayanan, CEO of Myntra and Jabong, said that they are delighted to be a part of an initiative that is engaged in preserving country’s rich textile and cultural traditions. They are also aiming to achieve a 10X growth in sales of handloom ethnic wear for women, over the next one year.
These products will retail on Myntra via a dedicated online store, creating a one-stop shop for handloom products.
So far, about 49 brands associated with Myntra includes names like W, Biba, Peter England, Raymond, Welspun, Chennai Silks, Metro and others have pledged to be a part of this initiative and source handloom products from the weaver community.
Myntra will also launch a new handloom brand during its upcoming annual Brand Summit, The Tech Threads, on November 2 in Bengaluru.
Textile innovation company Spinnova has expanded its global manufacturing ecosystem through a strategic collaboration with woven fabric specialist NZ TEX…
ISKO has launched Supreme Colors, a new denim development framework that combines advanced dyeing technology, innovative fabric engineering with sustainability.
Researchers at NIT Rourkela have developed a low-cost ceramic adsorbent capable of removing more than 95% of Methylene Blue dye…
Denim Deal has launched the Denim Deal Innovation Hub, a platform designed to accelerate the adoption of technologies to support…
A new study has demonstrated that prickly pear peel waste, when combined with microwave-assisted dyeing, can serve as sustainable natural…
KARL MAYER has introduced a four-way stretch TEXTRONIC eyelash lace, setting a new benchmark for premium lingerie, fashionwear, and body-fitting…