M&S partners with Circulose to scale circular fashion in the UK

Circulose has announced a new partnership with Marks & Spencer (M&S), marking M&S as the first UK brand to join as a scaling partner. The collaboration highlights M&S’s continued commitment to sustainability and supports Circulose’s mission to make circular materials a mainstream choice in the fashion industry.

As part of the partnership, M&S will incorporate a significant amount of Circulose fiber into its upcoming collections. This move aims to encourage the wider use of next-generation circular materials, helping reduce the industry’s dependence on virgin resources.

Circulose is produced entirely from recycled textile waste, offering brands a sustainable alternative that maintains the same quality and performance as conventional fibers. By converting discarded fabrics into new raw materials, Circulose helps minimize waste, cut carbon emissions, and lessen pressure on natural resources, contributing to a more circular and responsible fashion system.

“The leadership of M&S in sustainability and its focus on circular fashion are crucial in speeding up the adoption of next-generation fibers,” said Jonatan Janmark, CEO of Circulose. “This partnership is one of many we are forming with major global brands, with more collaborations expected soon.”

Katharine Beacham, Head of Materials and Sustainability at M&S, added, “Partnering with Circulose allows us to bring circular design to life and shows how the industry can move beyond small-scale trials to large-scale adoption of next-generation materials. By integrating circular fibers into our sourcing strategy, we’re reducing our reliance on virgin materials, cutting waste, and helping to create a more sustainable fashion future.”