Morro Capital acquires apparel brand Jocko

Morro Capital is a known leader in the designer menswear sector as led by successful entrepreneur and industry expert Joel Gandara. The company owns and works a collection of premier apparel brands catalogued at underwearstation.com.

JOCKO has established itself over the past 25 years as a go-to brand for men looking for practical, yet stylish athletic wear, originally founded and operated in Los Angeles, California by Michael Lee. Joining Morro Capital will allow the company to expand its apparel line and reach more customers across the United States.

JOCKO founder Michael Lee quoted that, “I have no doubt that JOCKO will benefit from the new perspective and resources that Morro Capital and Joel Gandara bring to the table. They have a great team and knowledge of the industry, and we look forward to seeing JOCKO thrive for at least another 25 years!”

A Miami-based leader in menswear Morro Capital, announced the acquisition of popular athletic apparel brand JOCKO.

The company will connect Morro Capital’s growing portfolio of top apparel brands that include Agacio, Cover Male, Daniel Alexander, Pistol Pete, Edipous, Good Devil, Daddy Underwear, Intymen, Kyle, Honcho Underwear, Mensuas, Miami Jock, Otzi and Skiviez.

Morro Capital CEO Joel Gandara “We are excited to bring JOCKO into our family of premium menswear brands.” He also added that, “We look forward to further elevating this long-standing and successful business by leveraging Morro Capital’s extensive network of retail and e-commerce partners.”