MIL out with fresh and vintage denim collection at its International Spring Summer 2015

With Indian denim fabrics market growing at a rate of about 8 to 12% compounded per annum. Mafatlal Industries Ltd, a flagship company of Arvind Mafatlal Group has recently increased manufacturing capacity of its denim unit located at Navsari in Gujarat from 20 million meters to 25 million meters and it plans to further take it to 30 million meters by 2015 and is out with Denim collection.

MIL at this international “Spring Summer 2015 collection” has launched Denim, features authentic construction and representation of “vintage” and “fresh” looks. The denim fabric range consists of Stretch, Super Stretch, Bi-Stretch and Rigid fabrics. It has a weight range from 7.5 oz. to 12 oz, and a wide palette of indigo shades, classic to novel with innovative finishes, representing future trends.

MIL is basically a producer of value added and fashion denims for the mid and upper segments across India and worldwide. MIL monitors global fashion trend and consumer preferences, developing denim fabrics on these trends.

Mafatlal Denim has over 250 different varieties of specialty denims, which include mercerized and stretch denims, coated fabrics and organic denims. The denim product range comprises of ring denims, stretch denims and super stretch denims especially for women as well as coated denims in a variety of colors. MIL offers 30 color shades in denim. The denim fabric weights range from 7 oz. to 15 oz., making them suitable for men’s, women’s and children’s wear collections

Mafatlal denim has an extensive international and domestic marker distribution network catering to global brands like Jack & Jones, Wrangler, Lee, and C&A and leading domestic brands like Killer, Mufti, Spykar and Allen Solly.

India’s overall denim fabrics production is approx 800 million meters per annum. Out of this, around 200 MMA is exported and the balance 600 MMA is consumed by the domestic market.