Mercedez Benz x Modern Meadows
Mercedes-Benz AG has launched Tomorrow XX, a new programme designed to accelerate decarbonisation, responsible resource use and circularity across the entire lifecycle of its vehicles. As part of the initiative, the automotive group is exploring the use of Labfiber, an advanced leather alternative marketed as Innovera, for future vehicle interiors.
The move builds on Mercedes-Benz’s existing collaboration with biomaterials company Modern Meadow, which previously showcased Innovera in the Concept AMG GT XX. That debut marked a significant step in introducing next-generation materials into high-performance automotive design. With Tomorrow XX, Mercedes-Benz is now extending this exploration, integrating material innovation from the earliest design stages through to end-of-life considerations.
Innovera is made using a combination of plant-based proteins, biopolymers and recycled rubber, resulting in more than 80% renewable carbon content. The material is designed to integrate into industry-standard manufacturing processes and is available in a wide range of colours, textures and finishes. According to Modern Meadow, it is lightweight and twice as strong as traditional leather.
Together, Mercedes-Benz’s Tomorrow XX programme and Bellroy’s product launch signal growing momentum for high-performance, low-impact material alternatives across both automotive and lifestyle sectors.
Anrealage has incorporated E Ink Prism 3 technology into six dresses presented during its Spring 2027 “SKIN” collection at Paris…
Interloop has joined Amsterdam-based Fashion for Good as an Innovation Partner to support the development and scaling of next-generation textile…
Lenzing Group has partnered with Kaihara Corporation to launch the REMOD Collection, showcasing the versatility of TENCEL Lyocell fibres in…
Recover, a global producer of recycled cotton, has launched RecoverOne, a new range of fibre blends made entirely from recycled…
China has introduced a biological toxicity requirement for certain textile dyeing and finishing operations under its new wastewater discharge standard.
UNIFI, the maker of REPREVE recycled yarns, has launched Cofira, a versatile yarn designed to combine characteristics of both filament…