In an initiative of the Maharashtra State government to make the specific handloom industry a peoples’ movement once again and encourage the sector through new marketing tactics, the Maharashtra State Khadi and Village Industries Board (MSKVIB) has rebranded khadi as ‘MahaKhadi’ to A ‘MahaKhadi Yatra’.
MSKVIB deputy CEO Bipin Jagtap said that rebranding seemed to be the perfect solution to attract youngsters and take khadi products to the international market.
The MahaKhadi Yatra will be held across Maharashtra from October 9 to December end and showcase a wide variety of products manufactured by rural entrepreneurs, such as honey, soaps, bamboo crafts, warli paintings and handmade artefacts.
The first MahaKhadi outlet will open in Pune. MSKVIB has 120 sectors under the Gramodyog with around 7 lakh entrepreneurs.
In Maharashtra, the sale of khadi products from its 23 manufacturing units was worth Rs 1043.84 lakh in 2015-16 and Rs 1097.71 lakh in 2016-17.
It has been launched by the board from Mumbai to take khadi to the high street fashion scene.
The Union Ministry of Textiles on Thursday signed MoUs with 15 States to create a strong operational framework for improving…
Heartland has announced the launch of a new textile business unit in India to increase the use of hemp fabric…
The Saudi Fashion Commission has announced the development of a bio-textile made from marine algae collected from the Red Sea…
The Council of Fashion Designers of America (CFDA) has announced two new initiatives aimed at strengthening fashion manufacturing in the…
The U.S. Cotton Trust Protocol has announced that Next Level Apparel, a supplier of blank apparel, has joined the program…
Harper Hygienics has launched Kindii Water Care, a new range of baby wipes developed to suit the needs of very…