Lycra partners with Yamamay for #basicallysexy campaign

Italian Manufacturer Yamamay has teamed up with Lycra Beauty and Sensitive Sculpt by Eurojersey to rewrite the rules on shapewear.

“As a part of its Sculpt range, Yamamay’s new cover-up romper is a gorgeous design that gently, yet effectively, sculpts the body as a result of its premium Sensitive Sculpt fabric improved by Eurojersey, powered by the cutting-edge forming technologies of Lycra Beauty brand,” Lycra comments.

“Fronted by pay version, Bianca Balti, the superbly shaped garment has been launched earlier this season with a co-branded publish and social networking effort: #BASICALLYSEXY. The campaign, which appeared across social networking stations and in key names such as Grazia, IO Donna, and Corriere Della Serra, depicts Bianca Balti from the Yamamay cover-up romper, in a sexy, relaxed and confident pose. This in turn highlights the garment’s emphasis on relaxation and functionality.”

“Lycra Beauty brand has pathed the way for a new generation of shapewear. Thanks to its innovative technologies, comfort is no more compromised in lieu of shaping design and performance. As a pioneer in the warp-knit sector, Eurojersey works together with the Lycra manufacturer to come up with their high-performing, superior sensitive fabrics range, and specifically Sensitive Sculpt fabric by Eurojersey, utilized in the brand new Yamamay garment. Sensitive Fabrics move in excellent harmony with your system, ensuring lasting comfort and contour,” Lycra adds.