Luthai Textile, one of the market leader in apparel textile from China with strong business relationship globally, has been recording a steadily growing demand for its high-quality fabric products in China and in over 30 export markets around the world, attributes the company’s success to speed in commercialising carefully researched innovations and to close working partnerships with companies like Invista said Assistant General Manager Wang Changzhao.
Invista is a leading integrated producer of polymers and fibres, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, Invista has a wide portfolio of some of the most recognized brands and trademarks in their respective industries including: Coolmax, Cordura, Lycra, Polarguard, Solarmax, Supplex, Tactel, and Thermolite.
The collaboration between the two companies began in 2002 when Luthai began to exploit the potential of Lycra Freef!t technology, Lycra T400 fibre and Coolmax fibre. They were very impressed by Invista’s professionalism and its willingness to adjust and adapt fibre innovations to their needs. They have enjoyed the benefits of close partnership since 2002, said Mr Wang.
The company used Lycra Freef!t technology to develop wrinkle-resistant stretch shirting fabrics. They sought Invista’s help because their own technicians were having difficulties in achieving the performance standards they wanted to offer their customers. A special joint working team solved the problems, and they went on to sell five million metres a year of the top-quality fabrics that were the result.
Luthai Textile believes its success reflects a highly integrated approach to the research, development and marketing of new fabric concepts, but Mr Wang also emphasised that this does not compromise the company’s ability to precisely match products to individual customer needs.
Different brands have different requirements for a given fabric type. They must first of all understand the creative strategies of their designers, and then be able to fine-tune our offer in ways that enable them customise and differentiate their products. Invista’s technical support is invaluable in this aspect.
The leading Chinese mill has built on success in its domestic market and in Asia to the point where 85% of its output is now exported to over 30 markets around the world. They believe working with Invista has helped the company achieve this position in the industry. Its global insight to trends and growth opportunities and their resources and speed to market are a powerful win-win combination.
Mr Wang said that they could not have got to where they are today without the support of Invista. Its science base, technologies, technical services and international market knowledge make it the ideal partner.
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