Lululemon, Samsara Eco sign deal to boost circularity

Lululemon has entered a 10-year partnership with Samsara Eco to source recycled raw materials, highlighting the brand’s commitment to building a circular system for its performance products. Through this agreement, Samsara Eco’s recycled materials could contribute to about 20% of Lululemon’s total fiber usage, helping the brand reach its goal of using more sustainable materials by 2030.

This agreement extends the ongoing collaboration between Lululemon and Samsara Eco. Last year, the two companies introduced the first-ever product sample made with enzymatically recycled nylon 6,6 and launched a limited-edition Packable Anorak made from enzymatically recycled polyester. These items show that recycled textiles can still provide the same look, comfort, and performance that customers associate with Lululemon.

Ted Dagnese, Chief Supply Chain Officer at Lululemon, shared that building circular material systems needs strong partnerships and a fresh approach to industry practices. He called the partnership with Samsara Eco an example of innovation through collaboration. Dagnese added that as part of their 2030 sustainability goals, Lululemon is investing in different solutions to reduce dependence on fossil-based resources and bring circular models to life.

Samsara Eco became the first to enzymatically recycle nylon 6,6. The company also uses specially developed enzymes to recycle polyester and mixed plastics by breaking them down into their original components, which can then be reused to make new products.

Paul Riley, Founder and CEO of Samsara Eco, said the extended partnership with Lululemon is an important move towards building a fully circular fashion system and reflects a wider industry push for sustainable materials. He added that the technology for circular materials is already available and ready for use by innovative companies. Riley expressed strong confidence in advancing circular fashion with Lululemon in the years ahead.