Little Mistress partners with Hirestreet to enter into rental market

UK-based womenswear brand, Little Mistress, has collaborated with Hirestreet to provide previously sold-out designs on its rental marketplace.

Little Mistress’s line also includes fitted co-ords for the office, as well as bridal and bridesmaid gowns for the impending wedding season. The goods range in price from £49 to £240 and will be available to rent for as little as £10 for four days as part of Hirestreet’s Bundles deals.

Customers may now rent Miss Pap and Little Mistress clothes on the site starting today, with Misspap’s edit offering soft tailoring, luxury occasionwear, and ‘going out’ items.

Misspap and Little Mistress are the most recent additions to Hirestreet’s growing list of fashion partners, which now includes M&S, Decathlon, Nobody’s Child, and Oasis.

Rosie Hartman, Strategy Lead at Hirestreet, said that it is really exciting to see more and more businesses, particularly those such as Miss Pap and Little Mistress – which provide affordable, fashion-forward designs – embracing the rental revolution. Miss Pap and Little Mistress are giving their consumers more sustainable alternatives for all of their wardrobe needs this Summer season by launching on Hirestreet with a choice of clothes suited for work, special occasions, or more informal outings.

Little Mistress is available at stores such as John Lewis, Marks & Spencer, and Next, in addition to its own e-commerce site. The entire rental edits in sizes 6-18 are now available on Hirestreet.