LG launches Second Life campaign for discarded clothes

LG Electronics USA, a laundry and fabric care specialist, has announced that it’s ‘Second Life’ campaign would be traveling in the United States, to encourage people to donate clothes.

The company plans to collect old clothing for recycling in four cities along the East Coast. The campaign’s goal is to get visitors to decrease their fashion footprint while also collecting 5,000 pounds of discarded clothing. The clothing will be cleaned in LG washers and dryers, giving them a “second life” through charitable donations and responsible recycling.

The effort began earlier this year with a drive down the West Coast, as part of LG’s continued commitment to raising awareness about textile waste. More than 5,000 pounds of clothes were collected during the drive, which was then donated to community-based organizations such as the Los Angeles LGBT Center. Unwearable garments were handed to Nicole McLaughlin, who repurposed them in a limited-edition capsule collection.

Visitors who contribute two pounds or more of clothing can choose from a ‘new to you’ vintage clothing piece from Round Two, a thrift store, or from donations given by local influencers like Sam Ushiro and Mimi G.

With millions of pounds of discarded clothes ending up in landfills each year, circular fashion is gaining popularity as a waste-reduction strategy. Oh Polly and Pacsun, for example, have developed online clothes banks to encourage people to donate their unwanted stuff.

The resale market is growing 11 times faster than the traditional retail sector, according to a survey by GlobalData, and is estimated to reach 84 billion by 2030.

Gail Conroy, senior director of marketing at LG Electronics USA, said that LG is committed to helping you care for your garments throughout their lifecycle, from how you wash them to how you dispose of them.