Lenzing to present new product developments with Tencel at Heimtextil

Lenzing, a leading producer of man-made fibres for the first time to put on display new product developments with Tencel with international partners in the area of bed linens at the Heimtextil international trade fair for home and contract textiles, which is taking place in Frankfurt this week.

Susanne Jary, Home & Interior Director at Lenzing said that they have developed excellent bed linens for the hotel trade after intensive efforts. Now business travellers or wellness guests can also experience Tencel bed linens.

It was no easy task to get Tencel fit for industrial laundries. After years of cooperation with partners in industry, technical recommendations have been developed for cleaning hotel bed linens in industrial laundries.

The properties of the Tencel fibre, such as high dry and wet strengths, make it possible to use the fibre in industrial laundries. As a result of the softness and high moisture absorption, it is possible to process the Tencel bed linens faster and save more CO2 than bed linens of other materials, explained Textilpflege Leitgeb, a rental service provider from Austria.

The German rental service provider Dibella is known for the responsible way the company handles hotel textiles and constantly searches for new eco-compatible materials said that with the Tencel fibre they have found a material that has a lower eco footprint and a high textile resistance, which is again extremely important for the hotel industry. After three years of development work, they have found the right fibre blend that meets their demands and the demands of their customers. The first bed linen suitable for leasing is made of 60% Tencel and 40% cotton.

The American manufacturer Valley Forge Fabric works with internationally renowned hotel chains and specialises in Tencel in the segment of furniture fabrics and bed linens. They are convinced that they have changed the way that their customers see textiles in the hotel sector. Ecological compatibility and health aspects now have an influence on their purchase decisions. For them it is important to tell this unique Tencel fibre story, the company explains.

The Austrian company HEFEL Textil is a pioneer in the field of production of Tencel bed linens. It started to use the Tencel fibre in its bed linens as early as 1998. Many of their customers are exclusive hotels thus it was natural to use Tencel in the hotel sector as well. The bed linens are characterised by the unique combination of skin-friendly and easy-care properties, the company reports.

Guests can experience Tencel directly at hotels and can then acquire the feel-good fibre for their use at home. The possibilities in this sector are interesting both for the hotel business as well as for final consumer marketing.

Lenzing will continue to expand applications for Tencel fibres in the hotel business as it is a stable business and in which they can reach end consumers directly in partnership with the hotels.