Launch of multiple new apparel offerings

The new product launches announced is a build on Chico’s legacy of fabric and fashion innovations and solutions for women which Chico’s widely acclaimed wrinkle-free and packable Travelersâ„¢ collection; No Tummy pants and denim powered by So Slimmingâ„¢ technology, and are equipped with proprietary flattening panels that smooth the midsection; No-Iron shirts that can be tossed in the wash and don’t need to be steamed or ironed; and denim and sweaters featuring Coolmaxâ„¢ technology, keeping the wearer cool and comfortable.

Active wear with UVA and UVB protection will be launched in Spring 2019, as part of Chico’s ZENERGY® collection The new tops and bottoms will use No Sun technology that provides UPF 50+ protection and repels UVA and UVB rays.

No Stain, No-Iron shirts powered by Stain Shield™ technology are now available in seven colors and prints in boutiques and online at Chicos.com. Styled like Chico’s bestselling no-iron collection of classic button-up shirts, the no-stain, no-iron shirt repels a variety of everyday substances such as cola, salad dressing, ketchup, coffee and even red wine. Spots easily flush away with water. The Stain Shield repellant lasts up to 30 washes.

No Stain White Jeans powered by Stain Repellent Bright Whiteâ„¢ technology will be available in boutiques and online in Spring 2019 and an addition to repelling stains for up to 20 washes, the new technology helps prevent yellowing in the wash, ensuring crisp white denim for up to 25 washes.

Chico’s announced the launch of multiple new apparel offerings using fabric innovations and solutions that build on the brand’s heritage of combining style with exceptional function, giving women even more reason to love the clothes they’re in. Shelagh Stoneham, Chico’s senior vice president of marketing expressed that, “We are delighted to offer these new products, which use innovative technology to enhance our customers’ wardrobe with clothes that provide style, fit and function,” Also, “We know our customers value excellence in these areas just like they value our most amazing personal service, and we will continue working to deliver on her expectations.”

Courtesy: Textile World