Labrum, Guinness to develop a limited-edition collection

London-based menswear brand Labrum and Irish beer brand Guinness have collaborated to develop a limited edition capsule collection. This collection will be available to shop from 7th August on the official website of the brand.

The upcoming collection will showcase Labrum’s renowned safari shirt, T-shirts, cap, bucket hat, and socks, all of which draw inspiration from the Western African heritage of the brand’s founder, Foday Dumbuya.

The collection shows heartwarming co-created prints which capture happy, domesticated moments of families and friends gathering over a glass of Guinness.

“This collaboration goes beyond clothing; it’s a union of passion, heritage and community. It pays homage to Sierra Leonean social traditions such as the beloved pastime of coming together over a drink of Guinness and a game of draughts or checkers,” said Foday Dumbuya. “Guinness has always been a part of such traditions, which provide a special way to connect, foster new relationships and create lasting memories in Sierra Leone. By infusing this essence into our partnership with Guinness, we celebrate unity, camaraderie and the power of shared experiences.”