John Lewis launches new sustainable apparel line

John Lewis has revamped its apparel line with a focus on environmental sustainability in response to complaints from British customers about shrinking or pilling fabric. John Lewis has released the first set of items in their “innovative new circular collection” for home and fashion. This collection aims to “minimize waste and maximize longevity” to reduce the environmental impact of their products.

The department store chain describes its initial 20-piece circular collection—which includes pyjamas, babywear, knitwear, mattresses, duvets, and pillows—as “just the beginning.” John Lewis plans to extend this redesign to thousands more products by 2028.

John Lewis commercial director Kathleen Mitchell stated, “We are always seeking ways to combine style and sustainability for our customers. We know they want products that look good and last, and that’s exactly what these designs deliver.”

Recent Posts

UBC scientists create cleaner method to produce rayon fibers

A research team at the UBC has created a cleaner way to make rayon that could reduce chemical use and…

23 hours ago

Oritain expands leather traceability for ethical sourcing

Oritain, a global expert in origin verification, has extended its scientific tracing methods to leather, a material often harder to…

23 hours ago

Aunde, PreZero to build polyester recycling plant

Aunde has formed a partnership with PreZero to set up a plant that will recycle polyester-based textile waste into new,…

23 hours ago

NILIT, Asahi Kasei to create lower-impact performance fabrics

SENSIL and ROICA have partnered to create innovative lower-impact performance fabrics, combining SENSIL ByNature with Biomass Balanced ROICA stretch fiber.

2 days ago

Mike Horn, Woolmark to test merino wool in extreme global expedition

Mike Horn has formed a partnership with Woolmark for his multi-year “What’s Left” expedition, which will take him from the…

2 days ago

BOI collaborates on knitted home collection

BOI, a Berlin-based knit studio, has launched a new range of knitted interior products along with a special collaboration with…

2 days ago