NITA
London-based JDD Furniture has launched the NITA sustainable seating pod, combining workplace comfort with a strong focus on circularity and environmental responsibility. The pod is upholstered exclusively in Seaqual yarn, a premium sustainable material made from marine plastic waste, including PET bottles, discarded fishing gear, and ocean-bound debris.
“To date, we have transformed over 400 tons of plastic recovered from the world’s oceans, and thanks to products like JDD Furniture’s NITA, that number continues to grow,” said Victoria Galobart, head of marketing at Seaqual.
In collaboration with textile specialist Camira, JDD has enhanced the NITA range with the Camira Knit 3D digital knitting process. This zero-waste manufacturing method produces upholstery with exceptional precision, eliminating the offcuts and excess material associated with traditional production. The seamless, tailored finish not only improves comfort but also reduces environmental impact.
Drawing inspiration from nature, the NITA pod’s shell mirrors leaf and petal forms, while the gradient in the knit’s woven pattern adds both privacy and visual appeal. Stretching the knit over a metal frame creates a unique fabric-frame relationship compared to JDD’s traditionally upholstered pieces.
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