INTIMASIA to assemble top brands at Delhi

The innerwear segment has grown manifolds in India, but is yet to realise its full potential. During the last few decades, the organised inner wear sector has risen exceptionally. The men’s inner wear is currently worth Rs 9477 crore as per 2017 estimates, and is expected to grow at a CAGR of 7 per cent in the next decade to reach Rs 17454 crore by 2027. While, the women’s inner is valued at Rs 18454, and is expected to touch a whopping figure of Rs 56364 crore by 2027, if it continues to grow at an fabulous rate of 12 per cent CAGR over the next decade.

INTIMASIA’s decision to select Delhi as its host venue will be the best choice because – Delhi is one of the quickest expanding markets for intimate wear brands. Above3000, conventional and latest Multi-Branded Outlets sells intimate wear products across Delhi and NCR region. Every year Delhi witnesses an annual average sale per customer worth nearly Rs 1700000, and an approximate monthly sale of Rs.416 crores and yearly sale of Rs.5000 crores for all intimate wear products overall.

As Delhi is touted as the fashion capital of India, it is set to experience the biggest trade show of the intimate apparel sector. The show is slated to start on January 21st until January 22nd at Pragati Maidan, and will bring top intimate brands from all nooks and corner of India.The Delhi based show will be setting a higher level of standards for itself.

Top brands like Triumph, Sweet Dreams, Groversons Paris Beauty, Pepe Innerwear, Lyra, Bodycare, Libertina, Zivame, Clovia, Pretty Secrets, Dollar, and many morehave already signed in for the event.

The show will host all kinds of intimate apparels like Lingerie, Men’s Innerwear, Kids Innerwear, Sleepwear, Loungewear, Swimwear, Shapewear, Activewear, Socks & Stockings, Thermals, Leggings, Handkerchiefs and other hosiery products.

This is an ultimate opportunity for those thinking of foraying into the intimate wear retailing to visit the show and explore the business opportunity.
Yusuf Dohadwala, Chief Organiser of INTIMASIA and CEO of IAAI, says, “INTIMASIA 3.0 aims to gather threefold in terms of footfalls as compared to its previous. With INTIMASIA Northern region will see fashion & business at its best”.

Intimate Apparel Association of India (IAAI), founded on 30th May 2010, is the apex body striving to bring success and development to the intimate apparel industry of India. IAAI’s vision is to: “To promote, advance, expand and develop Indian intimate apparel industry such that it may soon be a force to reckon with not only in Indian markets, but also globally.”

Since its inception, the association has grown rapidly, gaining momentum over the years and as a result, propelling the industry to greater heights. In a span of four years, IAAI has developed a membership base of 1000+ brands & manufacturers and 10000+ retailer and distribution partners.