I And Me debuts their first collection of biodegradable denim

London-based denim and lifestyle brand I and Me have expanded its season-neutral sustainable products, with the launch of its first biodegradable denim collection.

Better With U contains organic cotton and hemp selvedge denim from Japanese mill Collect, based in the denim district of Kojima, Okayama, in rinse indigo, vintage, and bleach finishes, as well as textured beige selvedge denim.

The collection is made with screw-off metal wear and natural threads rather than synthetic ones, allowing customers to discard or recycle the clothing in a sustainable manner at the end of their life cycle.

The East London-based firm stated the collection “tells the storey of early Britpop culture through core baggy fits, dressed with iconic Adidas Specials,” and was inspired by “The Baggy Generation” of the late 1980s and early 1990s.

In addition to the denim collection, I & Me debuted its first-ever seamless zero-waste knitwear line and expanded its line of 100% organic cotton T-shirts in short and long sleeves. The thin form long sleeve tee, knitted using a quality drop needle technique, and the pocket cardigan with bespoke colored corozo nut buttons are two standouts.

I & Me is a genderless and seasonless brand founded by Jessica Gebhart, a former denim buyer. Sustainability is a fundamental driver at every level of the manufacturing process. Selvedge denim is sourced from Japan, while jersey and wool are sourced from Italy, with the majority of manufacture taking place in England.