Hyundai’s capsule Re:Style reinstates upcycling trends

As the fashion industry shifts gears into sustainability, designers and brands are taking charge to integrate upcycled materials and revamp designs. The attempt to reduce carbon footprint gave rise to the Hyundai’s eco-friendly capsule, Re:Style. They are expected to launch their second season with a new roaster of design.

After the previous year’s success in the NYFW project with Zero + Maria Cornejo, designers were chosen to create pieces with discarded materials from Hyundai’s soaps and production process. The final results showcase how brands can create fashion-forward pieces with the most unconventional materials keeping in mind environmental impacts.

The scarps like leather, seatbelts and glass have been repurposed in versatile ways for the collection which ranges from $253-$1,450 and is exclusively available on the Selfridges website. The famous Richard Quinn is known for his vintage floral prints constructed a new patter on airbags which was crafted into a fitted corset. Alighieri has created a range of sculptural jewelry incorporating seatbelts, car glass and foam. Public School and pushBUTTON have repurposed airbags to create a vest.

The sales of Re:Style line not only promotes green thinking but provides unconventional materials a reinstated purpose in a different market. The proceeds from the sales will contribute towards the British Fashion Council’s Institue of Positive Fashion that aims to increase sustainable practices in individual brands and the industry as a whole.