Hugo Boss plans to launch a new resale platform

German luxury fashion house, Hugo Boss, plans to launch its resale platform in the third quarter of 2022 as part of its “Claim 5 strategy” to enhance its sustainability efforts.

Customers will be able to purchase a curated selection of pre-owned Hugo Boss products as well as return their own Hugo Boss clothing through the ‘Hugo Boss Pre-Loved’ website.

The resale service, which will be accessible through its online store and run by re-commerce platform provider Faume, will begin in France first, before expanding to Germany, the United Kingdom, and the United States in 2025.

Customers can return Hugo Boss goods online in exchange for credit that can be used to buy new or used clothing online or in select BOSS and HUGO locations.

Before being resold through the resale platform, the returned products are inspected for quality. Hugo Boss stated that the portal will initially primarily sell apparel, with accessories coming later.

In addition, Hugo Boss will offer a maintenance and repair service in select German stores this year, with other significant markets to follow. Suits, pants, shoes, jersey products, and leather goods will all be repaired as part of the service.

Heiko Schäfer, Chief Operating Officer of Hugo Boss, said that as a premium supplier, they make high-quality products that are designed to last a long time – even with shifting owners. As a result, entering the burgeoning resale industry is a natural next step for them as a firm. Hugo Boss Pre-Loved is a critical component of our transition to a circular economy model, while the Care & Repair Service allows its customers to keep their favorite things for longer, reducing resource consumption even further.