Hugo Boss launches Eightyards to drive sustainability

German fashion brand Hugo Boss has strengthened its sustainability commitment by launching Eightyards, an autonomous entity dedicated to recycling and repurposing excess materials from the company’s operations.

Fully owned by Hugo Boss, Eightyards aligns with the brand’s focus on environmentally conscious and resource-efficient production. The venture is set to begin operations in January 2025 from Metzingen, Germany, under the leadership of Marketa Miltenberger as director and Placido Klitzke as co-director.

In a statement, Hugo Boss shared Eightyards’ mission to recycle and reuse surplus materials like fabrics, extending their use to industries beyond fashion. This move is crucial to the company’s goal of achieving climate neutrality by 2030 and extending this across its value chain by 2045.

In partnership with HeiQ, a Swiss innovation firm, Hugo Boss is combating microplastic pollution and advancing its zero-emissions goals. The brand recently introduced two BOSS polo shirts made from AeoniQ yarn, a sustainable fiber derived from renewable cellulose sources, as part of its move away from traditional polyester and polyamide.